In order to stay on top, businesses need to do their best and follow a variety of trends. Some are related to the latest technological solutions that make the workflow run more smoothly. On the other hand, presentation is an important business task as well, making it very important to follow particular design trends which are constantly changing.
In the past couple of years, the graphics design world has greatly changed, leading to the emergence of various graphic design styles, each of them helping companies’ presence become memorable. In this whole process, a company’s logo plays a very important role. If your Logo designed by any professional graphic design company then it becomes memorable as well as stupendous.
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When it comes to 2017, there are already clear design elements which are currently dominating and will certainly dominate in the following year.
Let’s take a look at some logo design trends that will rule throughout 2017.
The Ultimate Logo Design Trends for 2017
Less is more
Companies that have taken this approach include Google, Alphabet, and Verizon.
Hand-drawn designsA hand-drawn design is an emerging trend that is becoming increasingly popular. As businesses are always looking for ways to immediately connect with their customers, a hand-written design is a great way to achieve this effect and this is why many brands choose to take this route. There is simply a certain level of uniqueness and personality to these types of logos. A great example of this trend is the foods you can website. That company’s logo radiates assurance with this custom, drawn-like design that carries a certain level of authenticity.
Negative space is here to stayNegative space design is used by some of the most popular brands in the world, which includes the likes of Facebook, Pinterest and many others. This specific design approach is perfect for creating memorable and fun logos that actually engage the potential future customers.
To make a great negative space design, it is necessary to be as creative as possible, as it will make that logo look incredible and memorable for the viewers.
AnimatedCreating a great logo is only one of the steps that one should think about. Owing to the fact that videos are becoming more popular in ad campaigns, it is certain that the animated logo design trend is going to become even more popular during 2017.
Unique line artLine art has been present in the logo design world for a couple of years now, and it is certainly going to remain a trend in 2017. It introduces a sleek and consistent look with a variety of curved and straight lines. One of the best examples of what can be achieved with this design style is presented by Jeff Finley. This logo design style is perfect for smaller businesses that want to capture attention.
Vintage is never off the table
However, it is important to keep in mind that not all generations appreciate this design approach and that it is simply not suitable for a particular industry. For example, imagine if Apple, the biggest tech giant in the world, has a logo of an old iMac. It would produce a counterproductive effect. On the other hand, a small business that is into hand-crafted objects might pick this design style to be more authentic.
This logo design approach is always going to be popular. For example, with the expansion and development of the Android operating system and Google’s Material design, we are witnessing an increase in popularity when it comes to circular designs.
There are numerous brands that went with this design type decades ago. For example, BMW, Starbucks, and countless other well-known companies. The rising popularity of circular designs also indicates that more brands are going to turn to making their logos with geometric shapes. It will certainly stick around throughout 2017 as well.
These are logo styles that are going to dominate the following year, so make sure that you implement one of these if you are planning to rebrand, redesign, or design your logo from scratch. Go with a design style that is not a completely recent trend, as there is a chance of it becoming less popular only a couple of months later. Go with traditional designs which are going to stay popular for longer periods of time.